Thursday, July 1, 2010
Da Biz: Are Investigative Stories and Print Doomed? Uh, No
Print is dying. Investigative reporting is a money-loser. Those seem to be the truisms of the age. And they're perpetrated as much by digital writers as print media managers themselves. But as this New York Times piece on Rolling Stone magazine's recent series of investigative coups shows, those truisms ain't so true after all.
Rolling Stone has reinvented itself in recent years with longer, probing pieces - most recently the feature that ended the career of Team America fan General Stanley McChrystal (wonder what he thought of the sex scenes). And guess what: Its circulation has increased. Especially among digitally minded and supposedly apathetic young readers.