Wednesday, March 17, 2010
Investigations: Over Half of News is Spin
Fifty-five percent of news stories in Australian media are the result of "spin," an interesting investigation has found. At one newspaper, 70 percent of stories were triggered in some way by a public-relations campaign. The Spinning the Media project, launched by the Australian Centre for Independent Journalism, had 40 journalism students look into hard news stories to find out how they were born. The investigations included calls to journalists and editors, most of whom refused to talk.
"Journalism in Australia today is heavily influenced by commercial interests selling a product and constrained and blocked by politicians, police and others who control the media message," the investigation found.
There's no reason to think the situation is different in North America.