Thursday, April 30, 2009
Tools: Search Traffic Offers Crystal Ball
An interesting New Scientist story says searching real-time web activity - like Twitter - can help predict trends in the economy, travel, home sales and more. This could be a fascinating tool for journalists. The story says car-related search queries cut the error rate of forecasted sales of autos and vehicle parts by 15 percent. Search query data came from a cool site called Google Trends, which allows you to explore search traffic for various keywords, including by country and date. Also interesting is the new Google Insights for Search, which allows advanced searching. I've added both tools to my resources links to the right.