Tuesday, August 26, 2008

Interesting: Journalists' Group Rapped for Pharma Sponsorship

Pharmaceutical companies are getting heat in some quarters about how their sales reps cozy up to doctors as part of drug marketing campaigns that include sponsorship of continuing education events, free samples and meals. Now, a journalists' association is under fire for allowing pharmaceutical company Novo Nordisk to host a lunch seminar at its convention in Chicago on diabetes issues, according to this item from health reporter Ed Silverman's Pharmalot blog, also reported on at the Wall Street Journal's health blog here. Guess what products Novo Nordisk specializes in? (Hint: it rhymes with "shmiabetes.")

TAGS: interesting, pharma, drug, conflict-of-interest

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